Virtual and Augmented Reality for Space Planning and Marketing

Over the past few years, we have witnessed a myriad of new products emerge that allow us to visualize data in ways never before possible. The commercial real estate industry is slowly replacing 2D representations of flat data with elaborate 3D representations of re-combined data sets yielding valuable new insights and revealing complex relationships. VR (Virtual Reality) and AR (Augmented Reality) is giving property managers and their teams innovative ways to tour vacant spaces, plan tenant improvements and build-outs, and streamline location analysis, saving time, money and change orders.