Austin-based SaaS firm RealMassive has named a new CEO. The commercial real estate digital marketplace recruited technology executive Patrick Lashinsky to scale their mobile-centric, geo-local, and on-demand business intelligence platform. With critical investments in personnel and infrastructure, they aim to finally solve the industry’s legacy issues involving data accuracy and accessibility.

RealMassive’s technology allows users to list, search, and share data sets through an intuitive platform optimized for performance analytics, digital marketing, and inventory management.

Lashinsky will be tasked with accelerating product development, launching several new markets, and exploring partnerships. He brings extensive executive experience leading technology, marketing, and sales organizations, including his tenure as CEO of rideshare app Curb (acquired by Verifone), CEO of residential real estate technology leader Ziprealty, and product leadership at General Mills. Lashinsky believes there is an opportunity to “transform CRE through the use of an open-source platform, similar to what has been done in adjacent industries. RealMassive’s advanced technology will place broker partners and consumers first, unlike the antiquated options which currently exist.”

Company founder Craig Hancock said, “Patrick’s experience and passion for product make him uniquely qualified to lead the company through the next stage of growth. I’m excited to pass the ball to someone who can build on the foundation RealMassive has established in pursuing our goal to modernize CRE.”

Already covering nearly four billion square feet of commercial property and land, the business plans to triple their marketplace coverage by the end of 2017. As an example of new real-time data management capabilities, the platform expanded by nearly 300 million square feet in a matter of days. Additionally, the firm released analytics dashboards which provide real-time insights including digital performance metrics, competitive inventory benchmarks, and supply and demand measurements to accelerate decision-making and client collaboration.

Mike Kennedy, Principal at Avison Young’s Austin office and early RealMassive customer, believes there is tremendous complementary value for tenants and landlords in a natively open-source marketplace. According to Kennedy, “if you’re a tenant, you can learn detail about buildings and individual markets because of RealMassive’s coverage. If you’re an owner, you have an opportunity to market your space, your building, your brand in that platform.”