Johnson Controls will become the “Official Smart City Partner” of the new $600 million Pro Football Hall of Fame Village in Canton, Ohio, which will include a $120 million virtual reality Johnson Controls Hall of Fame Experience that’s expected to open in early 2019.
Terms of the 18-year partnership announced Friday were not disclosed. However, Johnson Controls and the Pro Football Hall of Fame said the agreement ranks in “the top 80 percentile” of sports naming-rights deals, which would peg the fee at more than $3 million per year.
“This is an extraordinary partnership between esteemed partners that celebrates excellence everywhere. Johnson Controls and the Hall of Fame share strong values and a vision of improving others’ lives and making the world a better place,” Pro Football Hall of Fame President David Baker said in a statement. “This historic agreement will ensure that the Johnson Controls Hall of Fame Village will be the first ‘smart’ sports and entertainment city and will serve to inspire generations of fans as a showcase for state-of-the-art technology products and services to deliver world-class fan experiences.”
Under the terms of the deal, Johnson Controls will become the “Official Smart City Partner” of Hall of Fame Village, which includes venues such as a virtual reality, state-of-art Johnson Controls Hall of Fame Experience. Additionally, the company will also be the presenting sponsor for the annual celebration in Canton each summer that will be known as the Pro Football Hall of Fame Enshrinement Week Powered by Johnson Controls.
A professional services contract calls for Johnson Controls’ products, services and solutions used within the Hall of Fame Village including the museum. This will provide for the creation of a showcase “smart city” with the company providing its building management systems, HVAC equipment, fire and security systems and other technologies that will assure world-class environments and yield significant operational cost savings over the life of the agreement.
“Our innovative, integrated, technologies will provide the right combination of safety and security at the Johnson Controls Hall of Fame Village in an environment that demonstrates how we connect ‘cities’ that run smartly and reliably,” said Kim Metcalf-Kupres, Vice President and Chief Marketing Officer, Johnson Controls.
Components of the project include a stadium for sports and entertainment; a Center for Performance and Safety; a training facility for athletes, a Coaches University, an Institute for the Integrity of Officials; a 1,400-seat Symphony Hall; a football themed hotel and conference enter; as well as retail, restaurant, office and residential support. There will also be a place for fans to enjoy a permanent location for the Johnson Controls Hall of Fame Experience. Legends Landing, a senior care facility for retired Hall of Famers and members of the NFL’s Legends Community along with coaches, officials and administrators will also be a part of Hall of Fame Village.
Johnson Controls Hall of Fame Village is the largest project currently under construction in Ohio and will be a top tourist destination for millions of visitors per year, when it’s completed in 2019. It is projected to bring $15.3 billion dollars in economic impact to the region in its first 25 years.